Touring can be an incredible experience. But few things are more deflating than driving for hours to a new city, only to find the venue doesn’t match your music’s vibe. While you might eventually reach a point where you can control these factors, for now, the research necessary for finding tour venues and ensuring your tour is a success is up to you.
Here are six tips to help you find your ideal venues on the road.
Understand the Local Music Scene while Finding Tour Venues
Knowing who’s making music similar to yours and promoting the kind of shows you enjoy in the cities you’ll visit is crucial. This insight gives you the best chance to reach a new audience and connect with like-minded artists and promoters. So, do your homework!
Evaluate Your Sound
This ties directly into understanding the local scene. The more you know your musical and technical needs, the easier it becomes to find venues that fit your live show. For instance, if you play quiet chamber music, a rockabilly dive bar might not be ideal. The context and environment of a show significantly impact how well it resonates with the audience. Even your best set can be undermined by poor sound quality or an unsuitable venue.
Follow in the Footsteps of Similar Artists
If a band you admire or are friends with recently toured the same cities you’re targeting, use their venue list as a guide. If your sound and style align, those promoters will likely be interested in hearing from you.
Finding Tour Venues Outside the Box
Out-of-town bands often make a memorable impression by performing in unique, unconventional venues with help from local organizers or artists. There’s no better way to stand out than by hosting a show in a space that doesn’t typically feature live music. Get creative and don’t shy away from pursuing your boldest ideas!
Seek Out Theme Nights
When entering a new city without an established audience, creativity is key. Partnering with a promoter who hosts themed events that align with your music can help attract the right listeners.
Network at Every Opportunity
Every gig is a chance to expand your network. For example, if you plan a show in Seattle in a few months and a band from that city plays in your area, go support them and introduce yourself. Even if you don’t have a gig lined up, ask for recommendations on where to play, eat, or hang out. The more you tour, the larger your network grows. Over time, many of your gigs will be booked through friends and mutual favors. It’s a thriving touring ecosystem, and you deserve to be part of it!
While you’re learning about your opportunities while touring, check out some additional information on performance royalties and how to make these royalties from your setlists.
