Finding a music manager is a crucial step in advancing your music career. A good manager can open doors, handle business aspects, and help you grow as an artist. Here’s a practical guide on how to find the right music manager for you.
1. Define Your Needs and Goals
Before searching for a music manager, clearly define what you need and want from the partnership. Determine your career goals, such as booking more shows, increasing your fan base, or securing a record deal. Knowing your needs will help you find a manager who aligns with your objectives.
Key questions to ask yourself:
- What specific tasks do I need help with?
- What are my short-term and long-term career goals?
- What kind of experience am I looking for in a manager?
2. Research Potential Managers
Start by researching potential music managers. Look for individuals who have experience in your genre and a proven track record of success. Use online resources, industry contacts, and music business directories to identify candidates.
Where to find music managers:
- Industry websites: Sites like Music Business Worldwide or All Music Guide often list managers and their achievements.
- Social media: Platforms like LinkedIn and Instagram can provide insights into managers’ backgrounds and client lists.
- Networking events: Attend music industry conferences, workshops, and local events to meet managers in person.
3. Check References and Track Records
Once you have a list of potential managers, check their references and track records. Look at their previous and current clients to see if they have experience with artists similar to you. Contact these clients to get their feedback on the manager’s performance.
What to ask references:
- How effective is the manager in securing opportunities?
- How does the manager handle contracts and negotiations?
- What is their communication style like?
4. Prepare a Strong Presentation
When reaching out to potential managers, prepare a strong presentation of your work. Include a press kit with your bio, music samples, performance history, and any notable achievements. This will give managers a clear idea of your brand and what you bring to the table.
Essential elements to include:
- Bio: A brief overview of your career and accomplishments.
- Music samples: Links to your best tracks or videos.
- Performance history: Details of past shows and tours.
- Press coverage: Any media features or reviews.
5. Schedule Meetings and Interviews
Once you’ve identified potential managers, schedule meetings or interviews. This is your opportunity to discuss your goals, ask questions, and assess if you’re a good fit. Prepare questions about their management style, how they plan to help you, and their approach to contracts and negotiations.
Questions to ask during the interview:
- What is your approach to managing artists?
- How do you handle conflicts or challenges?
- What are your expectations from me as an artist?
6. Review the Contract Carefully
If you find a manager you’re interested in, review the contract carefully. Ensure that all terms are clear, including the manager’s commission, the length of the contract, and your obligations. It’s wise to have a music lawyer review the contract to ensure that it’s fair and protects your interests.
Key contract terms to review:
- Commission: What percentage of your earnings will the manager take?
- Term: How long is the contract, and what are the renewal terms?
- Responsibilities: What specific duties will the manager handle?
7. Evaluate the Fit
Choosing the right music manager is about more than just experience and track record. Ensure that their personality and working style align with yours. A successful partnership requires good communication and mutual respect.
How to evaluate the fit:
- Communication style: Are they easy to talk to and responsive?
- Shared vision: Do their goals align with yours?
- Professionalism: Are they organized and reliable?
Conclusion
Finding a music manager involves defining your needs, researching potential candidates, and thoroughly evaluating their fit with your career goals. By following these steps, you can find a manager who will help you navigate the music industry and take your career to the next level. With the right support, you’ll be well on your way to achieving your music career dreams.
